Why Do We Dress Like Someone Else When We Go on Holiday?

When it comes to dressing for holidays, one thing is clear: it’s not just about the clothes. It’s about the persona, the identity you want to project. As people pack their bags for a getaway, they often slip into a different character, one that feels more vibrant, exciting. Why? Because holiday dressing is like a costume change for life. You’re not just wearing shorts; you’re wearing “I’m on an adventure” shorts.

Historically, holiday wear exploded in the 19th century. People started ditching their utilitarian travel clothes for something a bit more stylish. With the rise of the middle class and railways, seaside resorts became the ultimate playground. Lighter fabrics like linen? Yes, please! Designers like Coco Chanel made comfort chic. It was all about relaxed styles.

The 19th century saw a transformation in holiday wear, prioritizing style and comfort as seaside resorts flourished.

Fast forward to today, and the same principles apply. It’s not just about warmth; it’s about signaling you’re in a new place, ready to blend in—or not.

Then there’s social media. Good luck going on holiday without the pressure of Instagram. Influencer culture has turned travel attire into a runway show, complete with coordinated outfits and perfectly staged shots. Everyone wants that “I’m on the beach” vibe, and if it’s not Instagrammable, what’s the point? So, they wear those clichéd Bermuda shorts or Hawaiian shirts. It’s like a uniform of cultural aspiration, even if it’s a bit cringe-worthy.

And let’s not forget the psychological aspect. Dressing differently while on holiday is a form of escapism. It’s a way to explore a more carefree self. Vacation outfits reflect joy and excitement, a break from the mundane.

When people dress for vacation, they fundamentally dress for freedom. In a world where daily life feels like a grind, vacation attire is a rebellion.