Why Umbria is the Hidden Italian Escape Rivaling Tuscany’s Glamour

Umbria is like that friend who’s always been the cool, quiet one at the party—suddenly getting all the attention. This central Italian region, sitting snugly between Tuscany and Lazio, has been dubbed Europe’s most underrated luxury summer destination. And honestly? It’s about time.

With its lush landscapes earning it the title of Italy’s “green heart,” Umbria is finally stepping out of Tuscany’s shadow and into the spotlight.

Umbria, Italy’s “green heart,” is emerging from Tuscany’s shadow to claim its rightful place in the spotlight.

Ranked first by CV Villas, a London-based travel agency, Umbria scored a jaw-dropping 94.67 out of 100 on their “underrated luxury score.” Other destinations might boast surf culture or coastal vibes, but Umbria offers something more—authenticity. Forget the crowded tourist traps. Here, the charm is raw, rustic, and decidedly unpolished.

Visitors can stroll through age-old towns like Assisi and Spello, where centuries-old Roman architecture stands tall, proudly weathered by time. Those stone walls? They’ve got stories to tell.

The towns of Umbria are built into ridgelines, and their piazzas? They are the heart of daily life. Locals gather, laughter fills the air, and the aroma of delectable cuisine wafts about.

Speaking of food, the local dishes are not just good; they are life-changing. Seriously, who wouldn’t want to indulge in the rich flavors of Umbrian cuisine?

And let’s not forget its new nickname: “The New Tuscany.” It’s fitting, isn’t it? While tourists flock to the polished streets of Tuscany, Umbria offers a rare chance to experience Italy without the pretentiousness.

Umbria isn’t just off the beaten path; it’s the whole other trail entirely, where luxury meets laid-back charm. With its stunning views, mouthwatering food, and a history that whispers through ancient stones, it’s hard to believe this place stayed under the radar for so long. Seriously, why aren’t more people talking about it? So, if you’re tired of the same old tourist traps, Umbria is waiting—just be prepared to leave some crowds behind.